- Sector: Telemedicine
- Location: Emilia Romagna
- Production: Devices for patients’ remote control
- Strengths: Certified telemedicine products
- Strengthen its presence on foreign markets (in particular Germany, Switzerland, and Austria)
- Finding technological partners to increase its product offer
- Entering European health networks to raise awareness about its offer
The client company got in touch with NeroSuBianco on an export promotion tender.
After taking home the loan, NeroSuBianco proposed to support entry into the German-speaking markets and select, in addition to potential customers, the technology partners that would have allowed to expand the offer (as well as make it compatible with those markets).
At the end of the first year, the client company had already met four operators – between Switzerland and Germany – interested in testing some incredibly innovative products.
During the second year, efforts were made to increase its visibility at Germany’s leading trade fairs. Thanks to NeroSuBianco’s support, the company was invited – as a speaker – to several international workshops held at these fairs, increasing the visibility and recognition of its products. The network of subjects interested in the products, and that starts specific tests rises to 18, all located in the target markets. Likewise, NeroSuBianco helps the client company communicate with foreign technological partners interested in integrating their solutions with those of the Italian company.
During the third year, the company begins a critical negotiation with a German multinational, at the end of which a new entrepreneurial adventure kicks off.